Category Archives: Design and Printing

Developing a Brochure

Developing an Effective Brochure Keeping Control   There was once a television anchor that kept a typewriter on his desk at all times. The computer age had taken most newsrooms by storm, including his, but he was looking for security; a little bit of control in case the computers crashed just before he had to…
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Graphic Formats

Raster Images vs. Vector Graphics   Computer graphics can be created as either raster or vector images. Raster graphics are bitmaps. A bitmap is a grid of individual pixels that collectively compose an image. Raster graphics render images as a collection of countless tiny squares. Each square, or pixel, is coded in a specific hue…
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Paper Selection

Tips on Paper Selection   Choosing the right paper for a printing job can be a daunting task. It doesn’t have to be though. When selecting the best paper type for a particular job, you’re often faced with an overwhelming number of options. Asking your printer for “white” is like asking your waiter for “food”…
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How to Use Fonts

How To Use Fonts (And Why You Should Care)   Communication, both face-to-face and in writing, occurs on two levels: verbal and non-verbal. To achieve maximum impact, it is essential that this dual communication consistently corresponds. Think about it. Would you find a snickering salesperson persuasive? Would you find a monotone motivational speaker inspiring? No.…
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